Why I would not buy a Hasselblad Camera

Well, obviously Hasselblad is too pricey. A camera that costs $10000 might be the choice for some ultra pro's (and even they don't use it often) but not for us hobby types of photographers. But then I got today an email from Hasselblad, sending me "Seasonal Greetings":




Quite disappointing to read things like this from a Swedish company. I remember the commercials from Ikea at the television where people throwing Christmas trees on the streets and the voice in the background mentioned several times that CHRISTMAS is the time to get new furniture. Now I wonder what a little camera producer is afraid of that they avoid the word CHRISTMAS like the devil the hohly water? So I sent today a quick email to Hasselblad UK and USA: mail@hasselblad.co.uk, mail@hasselblad.com

"Hi there and
thank you for your "seasonal greetings". But you just left me in a situation where I have to figure out by myself what kind of season we have now. The only season we have right now is winter time. But I suppose it's not what are you talking about as I see on the picture a lady with a red cowboy hat. So you talk maybe about the bull riding season? But hold on, might it be you talk about Christmas? Yes you read it right - I said CHRISTMAS and before you fall from your chairs I go to repeat it again: CHRISTMAS. Now, before you go to lock the door as you might expect some Muslims coming along to blow your office away, I doubt that Osama Bin Laden is keen on flying an airplane into the office of a camera producer because they were so crazy to say the word CHRISTMAS. So don't be so Islamophob and just say what you would like to tell us between the lines among your Hasselbad logo and a red hat hottie. It's CHRISTMAS, get used to it - nothing bad will happen to you..."